Email Campaign
As part of my my second year Content Creation module, I created a personalisation email campaign for Lifestyle sports. The personalisation element of this was key part as it highlighted to the potential customers, just why exactly this was the email they should open out of hundreds of emails they receive. Below is a breakdown of how i created my email campaign
The Software
To create my email campagin, i used mailchimp, this was because this allowed me to create and style an email to the way my audience needed it to be created so that it so that it would stand out.
I also researched Lifestyle sports to upload a appealing for the brand.
Personalisation
In order to make my email stand out, I gathered user information, specifically around their wants nad needs and then personalsied three elements of the email to do this.
I used merge tags when uploading my email list, so that every induvial who received my email was only presented with content relevant to them.
The stats
From seeing my results on my stats my open rate was 100%, showing that the content appalled to the audience. my click rate was 94% which suggests that people were engaged with the content straight away.
View my email
My email campagin taught me alot about how to use email successfully for a marketing campagin, please click the link below.
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